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Obesity 10 minute shakeup

Published Thursday, 17 July 2014

Doing a few bursts of ten minutes exercise a day can make all the difference to conquering childhood obesity.

Encouraged by Enfield Council, young children are taking part in the latest NHS Change 4 Life ‘10 Minute Shake Up’ campaign.

Before the schools break up for the long summer holidays, children at Wilbury Primary School in Edmonton, are demonstrating the actions and moves inspired by popular Disney film characters that are used in this campaign.

Cars hero, Lightning McQueen; The Incredibles, Aladdin and Sebastian Crab from The Little Mermaid are a few of the many whacky characters from film and TV leading the quick-fire fun and games.

The aim is to get children to do more 10 minute bursts of exercise, to help them reach the recommended 60 minutes or more of physical activity they need each day.

Cllr Rohini Simbodyal, Enfield Council’s Cabinet Member for Leisure, Young People and Public Health, said, “All schools have received information packs explaining how the games work and children can look up the games on the website. The aim is to get children in Enfield and across the country moving for an extra 100 million minutes this summer.

“Moderate to vigorous activity performed several times a day is sufficient to improve fitness and health overall. This is a great way to engage children in activities which are fun and healthy.”

Wilbury’s headteacher, Kate Turnpenney, added, “We are very keen to help promote strong health messages that will give our children a good start in life. By making learning fun, children can enjoy these exercises and develop a habit for regular activity throughout their lives.

“We encourage children and their families to continue doing these activities during the school holidays.”

Parents who sign up to the campaign will also receive a free pack containing inspiration, ideas and tools to help them on their way to achieving their 60 minutes of recommended activity per day.

Packs include a stopwatch for timing ten minutes of activity, a wall chart and stickers for the home, as well as ‘10 Minute Shake Up’ Disney character activity cards.

Once signed up they will have unlimited access to the Change4Life hub and will receive one email per week (and a text if requested). If they sign up online they will also have the option of getting a postcard mid-way through the holidays, sent to their child from their favourite Disney character.

The campaign aims to help the four in five children aged 5-10 who do not currently get the recommended 60 minutes of daily activity, with almost 40% of children in this age group doing less than 30 minutes per day.

The campaign runs for six weeks with TV commercials, including Disney channels and via digital; and face-to-face events will also take place across the country, offering families tips, ideas and demonstrations on how easy and fun an extra 10 minutes of activity can be.

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