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Mums told Breast is Best with new campaign

Published Wednesday, 29 January 2014

17th February 2014 to 3rd March 2014


A new campaign is being launched by Enfield Council which tells mums that not only is breast feeding best for babies, but also for mums.

The council is also urging all local companies to welcome breast feeding mothers to their shops and businesses, and to show that they are welcome by displaying a special sticker.

In all 63 companies have already signed up, but more are being urged to come forward.

Running from the 17th February until the 3rd March the campaign highlights the many benefits of breastfeeding for babies, a handy leaflet has also been produced to highlight the benefits for mums and businesses signing up to the scheme. Information will also be available on how to feed your baby and the help that is available should you need it.

There are many benefits of breastfeeding your baby:
• Breast milk is the only natural food designed for your baby;
• Breastfeeding protects your baby from infections and diseases;
• Breast milk provides health benefits for your baby;
• Breastfeeding provides health benefits for mum;
• It’s free;
• It’s available whenever and wherever your baby needs a feed;
• It’s the right temperature;
• It can build a strong physical and emotional bond between mother and baby.

The campaign is also looking to sign up more local businesses to welcome breastfeeding mothers, all the businesses which display the special sticker are saying that they are ‘breastfeeding friendly’ and that mums and their babies are welcome in their premises.

More businesses are being urged to sign up and we want to encourage more, it’s free to do so, and any company which displays the sticker agrees that:
• Mums can breastfeed in all areas of their business that are open to the public;
• A breastfeeding mum will not be asked to move to another area or stop breastfeeding;
• Mums will never be asked to use the toilets for feeding;
• All staff members are made aware that your business is a member of the scheme.

Cllr Christine Hamilton, Enfield Council’s Cabinet Member for Community Wellbeing and Public Health “It is well documented that breastfeeding is the very best way to feed your baby. The milk is most nutritionally suited, it is always ready, at the right temperature and it’s free. Unfortunately sometimes breastfeeding can be difficult and mums need help to get it right. Women can also often encounter problems when breastfeeding out and about. To try and tackle both these problems head on we have launched this campaign.

“Not only have we produced leaflets and posters telling people where they can seek help and advice about breastfeeding we are also urging all local business that welcome members of the public to sign up to our ‘Breastfeeding Welcome’ scheme, which actively says that their company welcomes mums and their babies to their premises.

“This is great news for business as it will bring in customers and good news for mums and babies as well.

“I would urge as many businesses as possible to get involved, as it’s a great scheme.”

Businesses which want to get involved with the scheme may contact Dr Allison Duggal on 0208 379 2894 or Estella Makumbi on 0208 379 5462.

Breastfeeding friendly businesses can be found here:  Breastfeeding

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